About the Card

Simple savings on prescription medications

The innoviCares card simplifies payment assistance for both insured and uninsured Canadians, making it easier to access and afford your medication.

Simple savings on prescription medications

How innoviCares works

The innoviCares card is a free prescription savings card available to all Canadians, funded by participating pharmaceutical manufacturers. If you have insurance, innoviCares will coordinate with your existing insurance plan(s) to help provide the lowest cost for any qualifying medication. 

InnoviCares provides payment assistance on dozens of original brand medications. See what’s covered to learn which medications you can save on.

Quick and easy savings

Get started with innoviCares by following these quick and easy steps.

Get your card

Get your free innoviCares card

Sign up to receive your personal innoviCares card. The card will always belong to you and it never expires.

All you need is an email. There are no additional forms to fill out or waiting periods for coverage—you can use your innoviCares card immediately.


Take your card to the pharmacy

Present your card along with a prescription for a qualifying medication and ask for the original brand medication. If your pharmacy has your prescription on file, present the card to your pharmacist and ask them to use your innoviCares card when processing the coverage for your medication.


Start saving on your medication

The pharmacy will process your innoviCares card just like a drug card, and coordinate innoviCares with any other coverage you may have. InnoviCares will automatically cover a portion of the cost for any participating medications.

I need very specific medications that are more expensive. Can innoviCares help control those costs?

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InnoviCares provides the freedom of choice to remain on a medication that you trust or are more familiar with by assisting with the cost of qualified medications. To see if your medication is covered by innoviCares, visit our What’s Covered page

I have an existing insurance plan that covers some medications, can I still use innoviCares?

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Yes! You can still use innoviCares if you have pre-existing insurance. If you have insurance, innoviCares will coordinate with your existing insurance plan(s) to help provide the lowest cost for any qualifying medication.

Who is eligible for an innoviCares card?

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The innoviCares platform is available to all Canadians. Simply sign up for your card, once registered, you can download a card, add it to your Apple Wallet, or request a physical innoviCares card to be mailed to you.

What amount is covered for my medications?

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InnoviCares covers a portion of the markup, drug acquisition costs, and dispensing fees up to the difference in cost between qualified original brand and generic medications. The amount covered by innoviCares can differ for specific medications, or may change based on the province you’re filling your prescription in.

Are there additional costs to use my innoviCares card?

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InnoviCares does not charge fees of any kind to patients who use the innoviCares card. However, after using your innoviCares card, there may be remaining costs that innoviCares does not fully cover, a co-pay from another insurance plan, or dispensing fee that’s added by your pharmacy.

It sounds too good to be true. Why would manufacturers subsidize the cost of their medications?

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Pharmaceutical manufacturers may subsidize the cost of their medications for many different reasons, such as to help improve patient access to medications that may be outside of their financial means, as part of a broader patient support program, or to help remain competitive in the market.

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Join the innoviCares platform and start saving today

Ready to join a community of 2.5 million Canadians who have the flexibility to select original brand medications without worrying about higher costs?

Get your card

Contact Us

If you have any questions about innoviCares, please email [email protected] or contact Customer Support at 1-877-790-1991 (between 8am-5pm EST, Monday to Friday).

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